Grip Places: Unleashing the Power of Video Analytics Instead of ‘Gut’ for Decision-Making

Our gut is helpful for many things; for example, it can keep us out of danger. But using it as your data source for making sound business decisions isn’t a good idea. Fortunately, with Grip Places, you don’t have to.

Grip Places empowers retail and hospitality operators by enabling them to leverage onsite real-time customer data through advanced AI & video analytics. This allows business operators to analyze customer behavior and historical trends and gain detailed insights into customer demographics.

Utilizing their proprietary AI & ML software, the Grip Places platform offers businesses a comprehensive overview of their customers—demographics, the percentage of men/women who visit, new versus repeat customers, and more. These insights help operators optimize marketing strategies and daily operations, fostering increased sales and customer loyalty in today’s unpredictable business landscape.

Founders Jon Fairband, Jed Levin, Anthony Hildoer, and Kyle Schommer give us a 360 view of Grip Places’ unique approach, market positioning and the transformative impact of their solution.

The product

Fairband highlights, “Our primary focus is delivering real-time onsite Video Analytics as a Service (VAaaS). Leveraging the existing camera infrastructure of a location, we can provide insights into foot traffic, utilizing our re-ID technology to prevent double-counting individuals. Our capabilities encompass gender analysis, offering valuable information on the demographic trends specific to each location, average age and age ranges and more. In the past, operators often depended on generalized datasets like Zip Codes or Credit Card transactions, resulting in an incomplete understanding of their actual customer base.”

“We are the Google Analytics of physical spaces,” Hildoer explains. “We offer businesses valuable data for marketing validation and business intelligence.”

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